We like to think that news in other countries doesn’t affect us, or that we’re so advanced we can outsmart anything – even the weather.
As an interpreter, I do research every day; as a result, I read about economic conditions in other countries and what’s affecting industries.
This summer in Europe, we all joked about ice cream makers & sunscreen manufacturers making a fortune – but we didn’t consider the negative impact the scorching summer had on traditionally “indoor” activities, like leisure centres, cinemas & restaurants.
Whether we like it or not, everything’s connected + has a knock-on effect.
What are the most detrimental (or positive!) external factors on your business?